The Bridal Centre in St John's Hill, Stamford was declared bankrupt in July and gowns, as well as wedding accessories, will be sold from the headquarters of auctioneers CJM Asset Management in Scunthorpe. They will be sold by public tender.

Matthew Cooper, from CJM, said: "In all we have just under 50 wedding gowns, 20 bridesmaids' dresses, a very nice selection of shoes and a range of accessories such as tiaras, necklaces and veils.

"We think that the dresses will probably make up to 50 per cent off retail prices. Clearly that is going to be quite a saving on a gown that would normally cost £2,000 or £3,000."

None of the brides who had paid deposits for dresses will lose out, after the auctioneers negotiated with manufacturers.

Mr Cooper said: "I am delighted to say that the companies have been very understanding and arrangements have been made in respect of all of the brides, none of whom will lose out."

The Bridal Centre was founded in 1997 in Market Deeping, and moved to Deeping St James in 2004. A fire wrecked the store in August 2007 but owner Hannah Clemence re-opened the shop in Stamford in January this year. The other four shops that were destroyed in the fire are set to be rebuilt.